When it comes to starting a business or overhauling the image of an existing company, there are a few well-known necessities. Understanding the product or service and having a clear target audience should always come first, since these are the things that make a business successful to begin with. However, without the right image there’s very little that even the best grasp of offerings and the most concise target can do to keep up sales and turn a profit.
Contrary to popular belief, brand image isn’t all about what a company’s top employees say, what quality of products or services are available or even how prolific the company may be. Instead, brand image starts with just that: an image.
A Visual Calling Card
A good logo is memorable, but according to Entrepreneur.com a great logo is instantly recognizable. Leaving a lasting impression requires that instant recognition, and this is the thing that makes logo design so important for all businesses regardless of industry or offerings.
Your company, whether it’s a startup or a local favorite, has a particular image that it needs to impart to customers both loyal and prospective. While it’s the responsibility of your company to maintain this image through action, it’s equally important to make sure that this image is effectively communicated through your brand image, and that starts with the logo.
A logo should be like a visual calling card. This means it needs to be industry appropriate, aesthetically pleasing and unique enough that it won’t be mistaken for anyone else. Your logo should be advertising itself simply by existing, which requires a high level of uniqueness, customizable and memorability.
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