Using the Internet to increase your business productivity

Digital marketing and advertising is fast taking over the old way of going to meet people one on one to tell them about your product and services. Very soon no one will have that time again.

What is Digital Marketing?

According to wikipedia.org, “It is the interactive marketing of products and services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.”

In this case, the technique we are talking about is the internet. There are other techniques such as television and radio broadcasting.

If you are a business owner and you don’t have an online presence, then you’re missing out on the largest prospective customer bank you can ever have, unless of course you are satisfied with the growth of your business and don’t want it to become the next big thing.

Big brands like Macdonalds, Coca-Cola, General Electric and the likes all started from somewhere, its not easy to create a brand but what gives a brand its value is not just the name of the brand or the quality attached to it but the number of people who know about the brand and who are willing to invest or associate themselves with the brand.

Robert T Kiyosaki, a great and renowned Entrepreneur wrote in his book “Midas Touch” authored alongside Donald J Trump, another renowned Entrepreneur and presently a Presidential Candidate for the seat of the Presidency in the United States of America. Robert said and I quote

“ A brand is priceless. A brand is a promise from the Entrepreneur to their customers. A true brand starts in the soul of the entrepreneur and connects with the soul of the customer. It is a relationship, much more than a transaction. In some instances it is a love affair, a love affair that can go on for years.”

Telling people about your brand and what it stands for is the foremost thing you need to do to grow your brand and create a relationship between yourself and your customers, and the only place where you have the largest community of people (prospective customers) is on the internet. The internet gives you access to billions of people, that is billions of prospective customers. Facebook alone has over 1 Billion users and it’s a great place to get customers, but just having a facebook page like the name implies only restricts you to a page to give all the information you want about your business. Having a website gives you much more room and flexibility to properly tell people about your business and what you stand for, also you can integrate those social platforms such as facebook and twitter in your website so you don’t miss out on any one of them and what they can offer.

In conclusion, if you are a serious minded business owner that wants to build a strong and formidable brand, then you should have a website.

Do you need a website for your business to showcase your goods and services and get customers to your business? Then get in touch with us at www.paulkay.net and we’ll help you design a professional looking website that will capture the attention of people and thereby help you get more customers to your business.